So by going for a single-page website, you are likely to be compromising your ability to build quality backlinks. In my first Ahrefs blog post titled “ Here’s Why You Should Prioritize Internal Linking,” I mentioned how webmasters typically link to content of an informational nature as opposed to a transactional one. They typically include minimal content of an informational nature, such as blog posts, studies, or campaign-style pages. Single-page websites are often transactional and conversion-focused. By streamlining your content, you could be failing to include information that your user is looking for and stripping out content with SEO value. However, this approach does come with its drawbacks. When configured correctly, these also provide a seamless experience for users to hop between pages at their leisure.Ĭontent is often truncated to help users more easily navigate a single-page website. Users are familiar with navigating these setups.
Multi-page websites typically have a clear hierarchy of content defined by a header navigation menu and breadcrumbs. The more content you squeeze onto a single page, the more frustrating this experience can become for the user, as it takes more effort to find the desired content.
This is because the only way for a user to navigate a single-page site is to scroll the page and click on anchor links (if available). With all content thrown into a single page, it’s common for users to have a confusing and frustrating experience. Single-page websites often lack clear structure and organization. Lack of structure and organization leads to poor user experience Similarly, in the eyes of Google, a wider breadth of trustworthy content is a signal of expertise and builds topical relevance and association to your niche. But generally, as a potential customer, you’ll be more likely to trust Store B. Of course, there’s much more at play here. On the other hand, Store B has the product page, a “contact us” page, and several relevant and informative blog posts answering common queries to do with contact lens eye care. Store A provides a single product landing page to purchase the lenses. Let’s say, for example, you are looking to purchase contact lenses. Splitting this content out into hyper-focused landing pages is a far more optimal content strategy.īuilding out a strong breadth of content relevant to your niche also helps build authority and topical relevance to your industry in the eyes of Google. Even if you were to target keywords of different focuses through separate passages of content on a single page, you’ll be diluting the overall relevancy of that page. In my experience, however, Google prefers to rank content that is super relevant to the search term. If Google ranks single-page websites in the top positions for your targeted query, then chances are you can rank in the top positions with a single page too. The best way to understand the search intent behind a keyword is to simply search the terms manually and see what results Google serves up. This process is often referred to as “ keyword mapping,” where keywords are mapped to dedicated landing pages based on Google’s perceived search intent behind the keyword. While it’s possible to target different keywords via a single landing page, in SEO, it’s often more effective to split keyword targeting out via separate pages with a dedicated focus. One of the biggest issues with a single-page website is that you are limited to targeting a small group of keywords.
Lack of content compromises keyword targeting Here are my top reasons why single-page websites aren’t good for SEO. Single-page websites limit your potential to grow organic traffic. In most instances, you’ll want to launch your website with more than one page.
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